"Mark and his colleagues are extremely capable designers. Most importantly they
are adept listeners. They give you the opportunity to clarify your internal
expectations about how you want your materials to communicate. They have a way
of focusing those aspirations in a manner that magically generates focused,
cogent results. Their follow through -- documenting the conceptual
underpinnings and the applications of the work they did for us -- has made it
sustainable over the long haul. The standards manual, which they developed for
key stakeholders here, ensures that the product maintains its integrity and
doesn't quickly morph into something else. Because of his capabilities,
professionalism and evident success, Mark is among the distinguished alumni
that we are proud to say is a product of CCAD."
"Moorehead Design convinced us that they could translate our vision
passionately and accurately. They took the time to understand the complex
dynamics that go into restaurant planning. For Brio, they immersed themselves
in the culture of Tuscany. For Bon Vie, they studied the cuisine and
architecture of the French bistro concept. The visual indicators they created
demonstrate a level of authenticity and fluency about both cultures and
cuisine."
"We chose Moorehead Design to market Winbook, a faster, lighter, thinner lap
top computer that was entering a very competitive market with thin margins.
Moorehead impressed us with their ability to come up to speed on both the
product and the promotion of technology. From script to screen, they turn keyed
the production of a television commercial that powerfully captures the
product's distinguishing attributes and reflects its revolutionary
capabilities. It was a seamless, painless process with no surprises. They
stayed on message and on budget despite aggressive time constraints."
Moorehead Design challenged us to see things differently. It was a very
thoughtful, studied approach. There was a wonderful sense of inclusiveness and
thoroughness in the design process. Mark has the type of personality that makes
you want to seek him out and talk to him. The team had the ability to take in
very divergent views and then synthesize the relevant information. They
understood how others viewed us as well as how we want to be viewed. They were
willing to challenge us to arrive at what they felt was the defining statement.
Finally, there is elegance about his work. The logotype we use today is the one
Moorehead Design created for us years ago."
"The purchase of Corna and Di Cesare Construction by the Kokosing Construction
Company presented a tremendous challenge to maintain the reputations of the two
entities while blending their identities. Moorehead Design developed a
brilliant new logo. It is a much more visible, powerful and memorable image.
The sensitivity to our needs and our marketplace as well as the integrity and
quality of the design is validated by the fact that we have maintained the
basic image program they developed for us six years ago. And we still use the
implementation guidelines he established in all our media presentations. They
have given us an excellent return on investment in his work."